It is expected that over the next few years, there will be an extra half a billion people connecting to the internet, mostly from developing nations. This huge influx of people will bring a whole lot of opportunities for those companies able to capitalise on a growing market.
According to Google, the increase in the number of internet users will hugely affect the global economy.
They expect that small business will be able to utilise the web to grow to a size they would never be able to do otherwise.
They also expect that since a huge population of Asia will be coming online, much of the internet will no longer be English focused.
The advice from Google is that businesses should look at technologies that will enable them to take advantage of the growth that is to come. Companies that are able to offer services that can grow with these economies will benefit greatly.